Taiwan’s striving for institutional recognition has made its campaign to obtain observer status at the World Health Assembly (WHA) a distinct case in international relations (IR). The first section briefly introduces framing as an analytical approach governing the arrangement of this research. The second section articulates how Taiwan’s utilization of framing has shaped public opinion and helped advance its interests. The third section adopts ‘a scorecard approach’ to evaluate Taiwan’s efforts to engage with the WHA comprehensively.