Olusola Ogunnubi

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  • Framing South Africa’s Soft Power through Non-State Sources

    South Africa arguably stands well above its regional counterparts in terms of soft power resources. This is not entirely unconnected with the uncalculated attempts by non-state actors to extend the reach of the country’s soft power status across the world. This article probes the contributions of the informal drivers of South Africa’s soft power. These ‘soft powered’ institutions and individuals (with no definite state affiliation) are critical contributors to South Africa’s soft power diplomacy.

    September 2017

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