At a time when the Republic of Korea (South Korea) occupies considerable space in India’s foreign policy, particularly in its ‘look east’ policy, it is incongruous that there is no corresponding awareness among the people about the country and the India–Korea relationship. Knowledge and understanding about the Korean peninsula and India’s engagement with the region are limited to academia and the miniscule endangered scholarly tribe in elite universities like Jawaharlal Nehru University or Delhi University.