Public Diplomacy in India's Foreign Policy

The last few years have witnessed an incredible change in global communications as well as politics. The proliferation of 24/7 news channels, the spread of the Internet and the ready availability of mobile phones with digital cameras are having a profound impact on the international media and on the manner in which governments formulate their media strategies. At the same time, global issues like terrorism, climate change or even multilateral trade negotiations have come to be closely intertwined with the domestic political agenda. Together, these trends highlight the need for a coherent public diplomacy strategy that functions as a vital part of foreign policy.